It’s for a fact that YouTube is one of the most popular websites on the Internet. In fact, this video sharing and streaming website isso famous that it is nothing to sweat over getting 1 billion views on a daily basis. Each view is a single person watching any particular video on the site. Now, imagine even a small fraction of those viewers taking a look at what you offer; when used properly, YouTube can drive immense traffic to your website.
Why Market Using YouTube
Before we get to the part where you can drive more traffic to your website using the power of YouTube, let’s learn about why you should do this in the first place. At its core, YouTube is a video streaming website, but it’s more than that.
The highly popular site is also a social networking portal, which means it’s a place where people around the World Wide Web gather to communicate. Uploading videos is already a form of social marketing, and properly engaging with viewers is one of the core methods of driving more traffic to your website.
Tips to Get More Traffic Using YouTube Videos
More views mean more traffic, and more people visiting website means higher chances of gaining new customers for your business as opposed to just relying on your site alone. The bottom line is that if you want to increase your site’s visitor count, you need to increase the number of daily views and loyal subscribers for your YouTube channel.
Don’t just upload one video to your channel and call it quits. Viewers like to expect new things from their favorite channels. Hence, if you don’t publish any new content, then expect your viewer and subscriber count to dwindle over time.
Also, take note that quality is always greater than quantity. You might upload a video for the world to see but it might garner a ton of dislikes from viewers. If so, then the video might get penalized in search results because of that. As such, always put out quality content; create informative and engaging videos for your viewers to interact with you and other people in the online community.
Follow the Trend
Creating viral videos and sharing it to other social media platforms can help rack up an insane amount of views (depending on the topic). As mentioned in a previous section of this post, the more views you garner for your videos, the higher the chances people will visit your website.
Just make sure your content is still in-line with what your business offers to its customers. If your company sells items for dog owners, don’t publish something that can attract feline enthusiasts, not unless it’s a new product or service you’re trying to announce.
Don’t Forget About Other Marketing Platforms
Albeit YouTube video marketing is a lucrative method in getting the word out about your business, don’t just focus all your efforts on this social media platform. Try to mix-and-match your marketing strategies to make the most out of the Internet. For example, you can opt to apply content marketing ideas to your regular video publishing schedules. You might even tell your viewers to check out your blog in one of your videos.